Green is the easiest colour for the eyes to process and it’s used to help calm a buyer. It’s perfect for ecommerce websites associated with nature and health Violet Green is the colour to use when you want to be relaxing. Growth, environment, ecology, nature, positivity, rejuvenation, affluence, optimism, relaxation and freshness.
FOOD COLOR UI PROFESSIONAL
That’s why it’s the colour of choice for so many banks and professional services. BlueĬalm, comfort, peace, cleanliness, spirituality, coolness, safety, openness and reliability.īlue is a serene colour used to evoke feelings of trust and security in buyers. This colour is useful for spontaneous purchases and is bold when used with brands like Coca Cola. Red is associated with urgency, which is why it’s most often used with clearance sales. Strength, passion, power, life, dominance, youth, importance, activity, aggression, fierceness, and danger.
Some of the most commonly used colours are given below. Minimal ecommerce website design and the isolation effect.Įach colour has its individuality and evokes specific emotions within the viewer.You can use this article as a guide to start defining a process for choosing the right colour palette for your next brand or website. The best colour schemes for ecommerce websites grab attention, evoke emotion and carry meaning.Ĭolours play a significant role in establishing a strong brand recognition that helps in boosting conversion.ĩ0% of impulsive decisions to buy a product are based on colour alone.īut how do designers come up with the right colours to project your brand identity? Colour is one of the most powerful elements of a designer’s toolkit.
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